You sent the proposal. Now silence.
Every “just bumping this up” makes you look more desperate. These 3 messages get ghosted prospects talking again, and get you a clear yes or no.
A no-question feels safe to answer. People love to correct you, and a correction puts you back in the conversation.
- Message 1
The no-question
“Hey [Name], haven't heard back since the proposal. Have you decided to go a different direction?”
- When
- 3–4 days after sending the proposal.
- Why it works
- Most replies start with “No, not at all…”, and then they tell you what's actually holding them back.
- Message 2
The specific question
“Quick one, [Name]: is it the investment, the timing, or something in the proposal itself that doesn't fit yet?”
- When
- If they replied vaguely, or 3 days after message 1.
- Why it works
- You name the three real reasons. Picking one is easier than writing an explanation.
- Message 3
The takeaway
“[Name], I'll assume this isn't a priority right now and close it out on my side. If anything changes, you know where to find me.”
- When
- One week after message 2, last message.
- Why it works
- A calm exit gets more replies than another nudge. And if it doesn't, you get your pipeline back.
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