Free resources

Scripts and breakdowns you can use today.

Every script from my videos, in one place. Objections, follow-ups, the price moment and self-leadership.

  1. Free training · Discovery

    The Gap — 4-Question Sequence

    The 4-question discovery sequence that builds the gap between current state and goal, for B2B sales calls.

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  2. Free training · Tonality

    The 5 Tones on a Sales Call

    Curious, confused, challenging, concerned, playful: the 5 tones on a sales call and when to use each.

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  3. Free training · Urgency

    The Consequence Question Formula

    The consequence question formula: wording, timing and tonality to create urgency without pressure.

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  4. Free training · Objection

    “I need to think about it” — Full Script

    How to handle “I need to think about it” in B2B sales: sell the exit and uncover the real concern.

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  5. Free training · Objection

    The Co-Founder Objection Framework

    How to prevent and handle “I need to talk to my co-founder / partner” in B2B sales.

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  6. Free training · Psychology

    Identity Framing Framework

    Identity framing for B2B sales: open up closed-off prospects and prevent stalling at the decision.

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  7. Free training · Price

    “What does it cost?” — Full Script

    How to handle the price question at the start of a B2B sales call without dodging it.

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  8. Free training · Objection

    “Our budget is used up” — Breakdown

    How to handle the B2B budget objection: separate fit from funding and let them reallocate.

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  9. Free training · Price

    The Push-Away — Full Breakdown

    The push-away technique for B2B sales when a competitor is cheaper.

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  10. Price

    “It's Too Expensive” — Full Breakdown

    How to handle “it's too expensive” without defending your price: the 4-step comparison method.

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  11. Silence

    The Price-Moment Script

    The price-moment script: how to present your price and hold the silence without losing the frame.

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  12. Reset

    The 60-Second Pre-Call Reset

    A 60-second pre-call reset routine to stop neediness and show up calm and certain on sales calls.

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  13. Info

    “Can You Send Me Some Info?” — Full Breakdown

    How to handle “can you send me some info?” on sales calls: 4 steps to uncover the real concern.

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  14. Discount

    The Discount Script

    How to answer a discount request without dropping your price: a 4-step negotiation script.

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  15. Redirect

    The 5 Redirect Questions

    The five questions I use instead of pitching. Hand the conversation back and let the prospect sell themselves.

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  16. Script

    The No-Show Follow-Up Sequence

    A 4-message follow-up sequence for no-shows: copy, paste, get replies without chasing.

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  17. Ghost

    The Proposal Follow-Up Sequence

    3 follow-up messages that get ghosted prospects to reply after you sent the proposal.

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  18. 24

    “Give Me 24 Hours” — Full Breakdown

    The 4-step sequence for handling “give me 24 hours” on high-ticket calls, word for word.

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  19. Partner

    “I Need to Talk to My Partner” — Full Breakdown

    How to handle “I need to talk to my partner” without pushing: the 4-step rehearsal method.

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